CE MA (Simon)
Date of Post ：26 / 08 / 2015
Topic and relevant lecture week: week 2 ( advertisements for an effective, accomplished advertising/marketing campaign.)
Artist : Inspicationtlat
Title: Effective Advertisements
Year of creation : July 24, 2013
Dimensions: 660 * 446
Collection/source: Features of an effective advertisements
Technique, material : Photography-Based advertisement
Genre: Picture
Style: Effective advertisements photo
Image URL / origin : http://inspirationhut.net/inspiration/30-simple-and-super-effective-print-banner-advertisements/
ANALYSIS USING SEMIOTICS
SIGNS:
Purple Color (Image of Eggplant ) = symbol
Product(Image of pencil) = index/icon
Judging by its function, strong color image is the most attractive code in advertising and the most emotionalized and personalized language, they are more amiable and compatible. The people may actually believe that buying and using the product will make them “be like” the color featured in the ad. The Eggplant as a symbol meant bright color.
The gray background velocity steadily to create a feeling of atmosphere. Facial symmetry: Enhanced with purple, yellow and green patterns. the eye will notice faster the elements that are larger or having greater contrast with the background color or having a hot color. It try to make our photo more natural, vivid, and intuitive, a good understanding of symbol and index. which could amuse an audience and prompt them to tell others about it. There is a catchphrase to the campaign, which is short and easy to remember.
Comparsion Between the two ads:
There is a similarities between the two ads showed above. visual elements (symbol and index) can be visually, vividly convey the product information. The image 2 is more vivid and compelling and easier to feel. Compare image 2 to image 1, which shows the interact with viewer in a more intuitive way. These two ads can be identified eventually according to the semiotics principles.
Lesson Learnt:
Represent the ads whenever proper, maintain a semiotics principles connection with viewer and designer, keeping the information flowing smoothly communicate with others. I have learnt a lot from semiotics principles. I will use it in my future design work.
simon0716 